Journey & Cross Sell Manager

Journey and Cross-Sell Manager

• Location: remote, UK.  
• Salary: £38,000 - £40,000pa full time equivalent
• Hours: 21 – 28 hours a week
• Contract type: Part-time, permanent
• Application deadline: 12 January 2026
• Interview Dates: 19 and 20 January 2026

About RNID

We are RNID: the national charity supporting the 18 million people in the UK who are deaf, have hearing loss or tinnitus.

Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to restore hearing and silence tinnitus.

We work with our communities and partners across industry, government, charity, education and more to change life for the better.

RNID has a proud history and big ambitions. We’re focused on making the greatest impact possible across the whole of the UK. We champion the latest technology and the opportunities it brings. We also know the value of a friendly face in local communities to support people where they need it most.

Join our team

At RNID we have big, ambitious plans to make real impact for our communities. To do that, we need the right people in our team.

We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person three times a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues. Working in this way, we bring together the best of digital and in-person working in a modern, progressive organisation. We know our colleagues have responsibilities and interests outside work and we want to support that, which is why we offer a sector-leading flexible working policy to all our staff from day one.

Our values are at the heart of how we work and communicate with each other, and the outside world. We strive to be an organisation that is connected, insightful, curious and passionate in everything we do.

Does that sound like a good fit? If so, we can’t wait to hear from you…

The Journey and Cross Sell team sits within the Content and Conversion team in the Marketing and Communications capability. The main focus of the Journey and Cross-sell manager will be:

1. Developing engaging email and multi-channel journeys to help people hear better now, protect the nation’s hearing and change public attitudes towards deaf people
2. Identifying key opportunities to connect new and existing donor audiences with our work to transform society, systems and the lives of individuals, one by one
3. Connecting our different audiences with the most appropriate next engagement with RNID so that we can continue and deepen our relationship with them

You will be responsible for improving and iterating on existing supporter journeys, and developing new supporter journeys, setting priorities and contributing to cross-sell strategy, measuring performance effectively every step of the way.

What you will be doing 

You will: 

1. Build, design and deliver supporter journeys on Microsoft Dynamics that engage audiences and encourage them to take actions, such as donating, campaigning or looking after their hearing health 
2. Work closely with colleagues in Marcomms, Insight and Policy and Fundraising to develop supporter journeys tailored to different audiences 
3. Maintain oversight of journeys and email across the charity, ensuring supporters receive communications that are timely, relevant and effective 
4. Set and monitor journey KPIs, helping to create an insight-led culture of test, learn and continuous improvement  

You 

You are an experienced professional, passionate about developing supporter journeys that build loyalty and engage and inspire people to take action. You are supporter-focused, analytical and driven to make meaningful change. You are excited by the idea of being part of a team that strives to build relationships with supporters and people who are deaf, have hearing loss or tinnitus, deepening engagement and measuring impact. You thrive in an organisational culture where agile ways of working, collaboration and a digital environment are the norm.   

We are open to receiving applications from candidates who are looking for a part-time role, with the opportunity to work between 21 and 28 hours per week.

What we can offer you  

• Your benefits include:
• 28 days annual leave plus all bank holidays
• Plus 2 wellbeing days for extra flexibility
• Sickness benefit entitlement from day 1
• Fully remote working with no core hours
• £26 remote working allowance every month
• In person whole staff conferences throughout the year
• Pension scheme with 4% employer contribution
• Employee assistance programme that provides counselling sessions 
• Additional benefits for maternity, paternity and adoption
• Hospital Saturday Fund health benefit
• Access to an event ticketing platform

Our commitment to diversity 

We are committed to supporting our staff including making reasonable adjustments.  If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you. 

Disability Confident

RNID is proud to be a member of Disability Confident and as a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.